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857 desks installed on the National Mall outside the Washington Monument. Arne Ducan, United States Secretary Education stopped by. Non- Traditional Media Placement can capture many more impressions then traditional out-of- home platforms. Not only do many people see the unusual outdoor advertising but the message can reach many more people, via press and social media ...
You can twitter about what you had for breakfast, post a picture on facebook of your cat in a batman suit, or create the craziest, most amazing blog ever. But how can these social mediums be used to boost your bottom line? CONNECTION When you improve and increase the communication between you and your clients ...
A mobile Twitter vending machine powered by Android earned almost 1 Twitter follower per minute for a 6 hour run at #SXSW. Dispensing a branded keepsake from a hacked vending machine that is powered by an Android OS device is a pretty cool way to gain Twitter followers. The way it works is if you follow ...
Answer: Make a Dr. Suess Movie and don’t just buy advertising and look for the big bang idea, learn to weave your marketing into the American culture.  The Lorax not only speaks for the trees, he understands integrated marketing.  Look around, you’ll see http://www.theloraxmovie.com/index.php somwhere right in front of your nose.  Universal Pictures has done ...
Hyundai is giving iPhone users a chance to test drive the Veloster hatchback on an interactive billboard in Times Square. Consumers can connect to Hyundai’s Wifi network to register with the “Hyundai Race” and download the app on their iPhone. This game uses the iPhone’s built-in accelerometer to to steer the vehicle so users only ...
What was once fringe, cool and taboo is now being used in everything from Motion Picture Advertising to Beverage Marketing and even to reach tweens. Hennessy rolled out a holiday marketing program that included Guerilla Marketing Style Street Stencils with targeted positioning outside liquor stores all over the United States. The highly targeted locations selected gave ...
Every year Macy’s out does it’s self with elaborate window displays for the holiday season. This year is no exception! With an interactive window that allows bystanders to create their own holiday ornament. Touch screen windows enable you to use your imagination to create the perfect ornament. Even in the rain tons of shoppers stood ...
The most shocking events can happen in Times Square. In order to promote the new Super Mario 3D Land game, launching November 13, Nintendo fans got a chance to experience it for themselves. The experience was one that will be talked about for ages. Everyone can relate to playing Super Mario as a kid, pretending ...
I don’t know about you, but one thing that I have always enjoyed is going to carnivals or the mall with my friends and seeing a photo booth.There is nothing more fun than squeezing into the tiny space with your friends and taking goofy pictures of everyone and documenting your memories in such a cool ...
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