Based in New York City, I graduated from Temple University in Philadelphia with a BBA. As a partner in Brand Marketers Digital, an interactive division of Brand Marketers NYC, I streamline Digital OOH experiences on Mobile devices like smart phones, tablets and digital signage networks. Additionally, I serve as the NY Correspondent for the DailyDOOH.
Nokia celebrated the Launch of the Nokia Lumia 900 in Times Square with a special performance by Nicki Minaj. Take a look at the sizzle reel that let’s you see the hype building up to this event. So you can just imagine, for me this was such a wickedly awesome time and a dream come true. …
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Maybelline NY executed an unique crowd participation campaign in New York City’s Times Square today. Using Clear Channel’s giant  Spectacular, the intercontinental project provided an opportunity for models in Russia to win a trip to New York City.What makes this campaign so interesting is the fact that it provided aspiring Russian models an opportunity to …
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A mobile Twitter vending machine powered by Android earned almost 1 Twitter follower per minute for a 6 hour run at #SXSW. Dispensing a branded keepsake from a hacked vending machine that is powered by an Android OS device is a pretty cool way to gain Twitter followers. The way it works is if you follow …
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If you have an iPhone or an Android smartphone and the Starbucks Cup Magic App, you will be able to send special Augmented Reality eCards for Valentines Day to your sweetheart or loved ones, but you will need a Limited Edition Valentines Day Magic Starbucks Cup first. To learn more and/or download the Valentine’s Day Starbucks …
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Hyundai is giving iPhone users a chance to test drive the Veloster hatchback on an interactive billboard in Times Square. Consumers can connect to Hyundai’s Wifi network to register with the “Hyundai Race” and download the app on their iPhone. This game uses the iPhone’s built-in accelerometer to to steer the vehicle so users only …
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I don’t know about you, but one thing that I have always enjoyed is going to carnivals or the mall with my friends and seeing a photo booth.There is nothing more fun than squeezing into the tiny space with your friends and taking goofy pictures of everyone and documenting your memories in such a cool …
Read more »Heineken has integrated a recent TV campaign in Japan with an very innovative digital out of home campaign that comes complete with built in interactivity for consumers courtesy of an engaging augmented reality activation. The large branded LED screen displayed the commercial and instructed pedestrians where to position themselves to interact …
Read more »I don’t know about you, but one thing that I have always enjoyed is going to carnivals or the mall with my friends and seeing a photo booth.There is nothing more fun than squeezing into the tiny space with your friends and taking goofy pictures of everyone and documenting your memories in such a cool …
Read more »Interacting with other smartphone users via messaging, gaming, and pranking just got a whole lot easier. Last week, Funmobility announced the launch of a new app, FunChat, that allows users to customize avatars, chat bubbles, messaging sounds, and mood settings while participating in multiplayer games with their friends. This is a cross-platform multi-player app that …
Read more »One of the most creative and innovative uses of DOOH that I have seen in a while is McDonald’s Pick & Play executed by DDB in Stockholm. Using spectacular digital signage, consumers were encouraged to play Pong to win a coupon for a free item of their choice at a local McDonalds Restaurant. Watch a …
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