Wikipedia defines Augmented Reality — Augmented Reality (AR) is a live, copy, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
What does that mean? How can we apply it ?
Lets make it simple… We can now take any advertising, print, billboard, TV and make it come to life on a mobile phone or tablet. Here is an example.