Offers
National/Local Advertising advertising in 160 markets. Advertising
oppertunities include but are not limited to:
Sampling
Programs
Out-Field
Signage
Dugout
Top Sponsorship
On-FieldPromotions
ExclusiveSponsor Nights
Giveaways
Stunts
Minor
League Baseball Demographics
Household Income Levels:
Less than $25,000-21%
$25-39,999-25%
$40-84,999-42%
Over $85,000-12%
Highest Level of Education:
Attended High School-9%
Graduated High School-24%
Attended College-19%
College Graduate-48%
Where they live:
Rent-20%
Own-65%
Live with Parents-12%
Retirement Community-1%
Other-2%
How long they stay:
5 Innings or less-3%
6-7 innings-14%
8-9 innings-83%
Reason for Attending:
Close to home-12%
Games are exciting-12%
Dedicated Fan-26%
Affordable Entertainment-26%
Fun for the
whole family 24%
Top 10 Reasons
1. HUGE FAN BASE : Over 38 Million fans attended Minor
League games during the 2001 season, more than the NFL and NHL combined.
2. YOUNG FAMILIES : The average Minor League Baseball
fan is 25-34 years old and over half of all fans have children under
18 living in their homes.
3. AFFLUENT FANS : Minor League Baseball fans have an
average household income of just over $60,000, compared with the national
average of just over $33,000.
4. AFFORDABILITY . Minor League Baseball is synonymous
with good value. The average price of a ticket to a Minor League
game is just over $5. By comparison, the average price of a Major
League Baseball ticket is over $14, an NBA ticket over $39, an NFL
ticket or NHL ticket over $45.
5. BALLPARK BOOM : Nearly 100 cities have built Minor
League ball parks since 1985, and half of all Minor League Baseball
Teams play in ballparks that are less than 10 years old.
6. NATIONAL REACH : Minor League Baseball has teams in
41 U.S.states, as well as in Canada and Mexico.
7. TOP MARKETS : Minor League Baseball teams are located
in 70% of the top 50 ADI's.
8. MAJOR PARTNERS : Minor League Baseball attracts major
corporate partners including Hershey, Old Navy, Coca-Cola, Pepsi-Cola,
Nestle,Healthy Choice, Office Depot, Food Lion, ConAgra, Gulden's
Mustard, Daimler Chrysler, Pfizer, Butterball, and others in recent
years.
9 FLEXIBILITY : A Minor League Baseball sponsorship
can be customized for national, regional or localized penetration.