Minor League Baseball Demographics

Household Income Levels:
Less than $25,000-21%
$25-39,999-25%
$40-84,999-42%
Over $85,000-12%

Highest Level of Education:
Attended High School-9%
Graduated High School-24%
Attended College-19%
College Graduate-48%

Where they live:
Rent-20%
Own-65%
Live with Parents-12%
Retirement Community-1%
Other-2%

How long they stay:
5 Innings or less-3%
6-7 innings-14%
8-9 innings-83%

Reason for Attending:
Close to home-12%
Games are exciting-12%
Dedicated Fan-26%
Affordable Entertainment-26%
Fun for the
whole family  24%

Top 10 Reasons 

1. HUGE FAN BASE :  Over 38 Million fans attended Minor League games during the 2001 season, more than the NFL and NHL combined.

2. YOUNG FAMILIES :  The average Minor League Baseball fan is 25-34 years old and over half of all fans have children under 18 living in their homes.

3. AFFLUENT FANS :  Minor League Baseball fans have an average household income of just over $60,000, compared with the national average of just over $33,000.

4. AFFORDABILITY .  Minor League Baseball is synonymous with good value.  The average price of a ticket to a Minor League game is just over $5. By comparison, the average price of a Major League Baseball ticket is over $14, an NBA ticket over $39, an NFL ticket or NHL ticket over $45.

5. BALLPARK BOOM :  Nearly 100 cities have built Minor League ball parks since 1985, and half of all Minor League Baseball Teams play in ballparks that are less than 10 years old.

6. NATIONAL REACH :  Minor League Baseball has teams in 41 U.S.states, as well as in Canada and Mexico.

7. TOP MARKETS :  Minor League Baseball teams are located in 70% of the top 50 ADI's.

8. MAJOR PARTNERS :  Minor League Baseball has attracted major corporate partners including Hershey, Old Navy, Coca-Cola, Pepsi-Cola, Nestle,Healthy Choice, Office Depot, Food Lion, ConAgra, Gulden's Mustard, Daimler Chrysler, Pfizer, Butterball, and others in recent years.

9 FLEXIBILITY :  A Minor League Baseball sponsorship can be customized for national, regional or localized penetration.