Alternative Advertising (al·ter·na·tive ad·ver·tis·ing)

Message delivery methods using non traditional media, Alternative Advertising includes such vehicles as "T-Shirt TV", allowing companies to engage in strategies that differ from typical media buys in both budgetary requirements as well as creative requirements. Alternative Advertising breaks through traditional advertising noise by utilizing different media outlets. These outlets may include the placement of ads in unusual locations such as skate parks, stadiums, wall murals, mobile video and projection etc.

Brand Marketers campaigns often use alternative advertising methods.