- ALTERNATIVE ADVERTISING
- BRAND AMBASSADOR
- BUZZ MARKETING
- CPM
- DEMOGRAPHIC
- EXPERIENTIAL MARKETING
- GUERILLA MARKETING
- IMPRESSIONS
- INFLUENCER MARKETING
- NON TRADITIONAL ADVERTISING
- OUT OF THE BOX
- PREMIUMS
- PRODUCT SAMPLING
- PSYCHOGRAPHIC
- ROI
- STREET TEAMS
- STEALTH MARKETING
- TARGET AUDIENCE
- TARGETED IMPRESSION
- TRENDSETTER MARKETING
- VIRAL MARKETING
- WALL PROJECTION
- WILD POSTING
- WORD OF MOUTH
- WRAPPED VEHICLES
Brand Ambassador (br·and am·bas·sa·dor)
A diplomat; a representative of an organization, institution or corporation that best portrays the product or service. Brand Ambassadors are the face and fingers of the brand, everything they touch, the brand is touching. Brand Ambassadors form the public image of brands and are the humans, companies use to deliver their message to the public. http://www.bizjournals.com/cincinnati/stories/2002/04/15/smallb3.html
1a. Brand - A trademark or distinctive name identifying a product or a manufacturer.
2b. Ambassador - A diplomatic official of the highest rank appointed and accredited as representative by Brand Marketers to carry out specific instruction and operations.
