- ALTERNATIVE ADVERTISING
- BRAND AMBASSADOR
- BUZZ MARKETING
- CPM
- DEMOGRAPHIC
- EXPERIENTIAL MARKETING
- GUERILLA MARKETING
- IMPRESSIONS
- INFLUENCER MARKETING
- NON TRADITIONAL ADVERTISING
- OUT OF THE BOX
- PREMIUMS
- PRODUCT SAMPLING
- PSYCHOGRAPHIC
- ROI
- STREET TEAMS
- STEALTH MARKETING
- TARGET AUDIENCE
- TARGETED IMPRESSION
- TRENDSETTER MARKETING
- VIRAL MARKETING
- WALL PROJECTION
- WILD POSTING
- WORD OF MOUTH
- WRAPPED VEHICLES
CPM (cost per thousand)
(The letter "M" in the abbreviation is the Roman numeral for one thousand). CPM is used by marketers to price advertising. A certain number of impressions is guaranteed, then set a rate based on that guarantee times the CPM rate. For example a web site that has a CPM rate of $25 and guarantees advertisers 600,000 impressions will charge $15,000 ($25 x 600) for those advertisers' ad banner.
CPM calculations do not apply to most field marketing campaigns.
