Experiential Marketing (ex-pe-ri-en-tial mar-ket-ing)

enables brands to connect with target audiences face-to-face. This type of marketing gives consumers hands on opportunities for interaction. It creates moments or “experiences” the target can take with them and remember. This type of connection leads to results that are faster and more meaningful. Marketers can engage the audience in an extended interaction with the product or brand which is more targeted and easier remembered as compared to other more passive forms of marketing. Consumers are more likely to recall an experience they have had with a brand, be it a negative or positive experience.

The most important element in any consumer interaction is a positive brand experience.