Influencer Marketing (in-flu-ence-r mar-ket-ing)

Integrates brands into the lives of cultural influencers and tastemakers including cutting-edge artists, clic leaders, boutique store owners, stylists, tech trend-setters, DJs, magazine contributors, photographers, and other individuals that influence society. The influencer pool tends to be small and easily (economically) managed. 10% of the world influences the other 90%

Ahead of the pack Brand Marketers create trends and influence pop culture.