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ROI (return-on-investment)rate of return, or ROR, ROI, or sometimes just return, is a comparison of the money earned (or lost) on an campaign to the amount of money invested. For a given use of money in an enterprise, the ROI ( is how much profit or cost saving is realized. An ROI calculation is sometimes used along with other approaches to develop a business case for a given proposal. The overall ROI for an enterprise is sometimes used as a way to grade how well a company is managed. Brand Marketers programs are designed to maximize return on investment. |
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