Trendsetter Marketing (trend-set-ter mar-ket-ing)

is a relatively new style of marketing that is rapidly gaining traction, particularly with youth marketers. Also known as "tastemaker" marketing, the concept is to provide key individuals with new products or access to new services in the hopes they will endorse and promote these products or services. These individuals typically have large social and professional spheres and possess great peer influence.

1a. Trendsetter someone who popularizes a new fashion [syn: taste-maker, fashion arbiter]

Brand Marketers staff is made up of trendsetters and taste-makers.