[[ BRAND MARKETERS ]] A Non Traditional Campaign Design and Execution Agency







	ALTERNATIVE ADVERTISING BRAND AMBASSADOR BUZZ MARKETING CPM DEMOGRAPHIC EXPERIENTIAL MARKETING GUERILLA MARKETING IMPRESSIONS INFLUENCER MARKETING NON TRADITIONAL ADVERTISING OUT OF THE BOX PREMIUMS PRODUCT SAMPLING PSYCHOGRAPHIC ROI STREET TEAMS STEALTH MARKETING TARGET AUDIENCE TARGETED IMPRESSION TRENDSETTER MARKETING VIRAL MARKETING WALL PROJECTION WILD POSTING WORD OF MOUTH WRAPPED VEHICLES			Viral Marketing (vi-ral mar-ket-ing) can refer to on-line or off-line marketing. Any pass-along or non-oral marketing activity that stimulates person-to-person communication about a product, service, experience or entity. A marketing phenomenon that facilitates and encourages people to pass along a marketing message. Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles. At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing When consumers experience non traditional campaigns, they tell others, this is an example of viral marketing.